ZenBank UI/UX Design

Project Overview

ZenBank needed a UX overhaul to reduce user friction in their mobile banking app. We conducted user research and redesigned the core flows.

Challenges

Users were abandoning the onboarding process at a 40% rate due to a complex verification flow.

Solution

We simplified the onboarding to 3 steps with progressive disclosure, added biometric login, and redesigned the dashboard for at-a-glance financial overview.

Results

65% reduction in onboarding drop-off. 4.6 to 4.9 App Store rating increase. 30% increase in daily active users.

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